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Small businesses were able to penetrate the UK online market because of local search engine optimization. The use of Google Maps helps them stand out and generate local traffic. With localized search engine optimization, many companies were able to achieve the top rank of a search engine result. And being at the top rank means more credibility for your business. It will also allow you to reach a group of clients that were otherwise unreachable before. The use of Google Places, Google Maps, and Google Local Business Listings can help greatly in conquering the competition.