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Improved Quality Score - when you add more relevant keywords to your content then the search engines will give you a higher quality score that in turn will improve rankings. PPC Efficiency - the same approach can be adapted to PPC campaigns and can result in less competitive but more relevant keywords being clicked on and therefore lowering the cost per click. How do you research Semantic Keywords? There are several ways of doing this, Google Search - type in the initial word or phrase and see what Google comes back with as suggested searches. Bookmarking Tags - use sites such as Delicious and by looking at the bookmarked tag you can see what people are searching for and how. Social Media Tools - look up which words people are relating to particular keywords Using Social Search.
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