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The keyword phrase should be in the first and last sentence of the article, be bolded and/or italicized at least once. You should also anchor link out to a relevant page on your own website somewhere near the top of your article and anchor link out to a high PR authority page to another website related to your niche. You need to also include at least one image on your page and make sure that the title and ALT IMG tag both include the keywords. Don't overdo the media/pics on your page, but make sure it is an interactive page that is dressed up and looks good. The keyword phrase should be in the title of the page, also as an H1, H2, and H2 header tags somewhere in the middle of the content. These are called sub-titles. That's really all there is to setting up your page to search engine optimization perfection! You also want to be mindful of the way your site is setup as well.