Posted: by Admin; Date: 28-April-2022
Some years ago, Search Engine Optimization (SEO) wasn't as much complicated as these days. Search Engine Optimization specialist those days relatively does basic tasks when optimizing websites; basically putting keywords in the tittle, Meta tag and few in the content then your keyword will be on top in the search engines when someone types it. This method led to an outbreak of "keyword stuffing", which process was to repeatedly use keyword in the Meta tag and hiding some keywords behind images which will supposedly manipulate the search engines. Most search engine introduced another aspect on influencing the websites positioning when certain keywords were being searched. And this was the summation of the number of incoming links to a website, simultaneously Google released its page rank algorithm. Google algorithm which looks for the number of links a page has and counts it as a vote to declare authority to that page. Motels SEO Services , Home Improvement SEO Services , Logistics SEO Agency and Shopify SEO Services Agency .
The authority method of Google algorithm led to a new breed of spammers. Search Engine Optimization specialist started exchanging and buying links to increase a specific website's back link. With this, a website with a thousand links will not guarantee to make it more authoritative against a page with 100 links considered links can just be bought.The criteria for ranking the importance of a website had to be re-evaluated again. These days they focused more about the aspect of relevancy on a website. From the link of the website to its other end which checks if the subjects are related or not. Confirmed related subjects will be considered good by search engines and those not will be labeled as potential threats. Search Engine Optimization specialists always need to keep their wits about the constant changing of algorithms.
Recently, a Google algorithm has been shutting down websites that were found to have numerous links from sites that are known to be link farms. These are websites with numerous links and little to no content. Obviously, with the very little content, these websites only serves as link farms for Search Engine Optimization purposes. However, those websites with even low inbound links gained some page ranks from Google due to its high relevancy and high number of visits. Remarkably, search engines can rank websites much better than before, with less manipulation on the search engine algorithms and more on actual usage from real viewers. It is now clear that website ranking is based to aim on usefulness to the people surfing the internet even though Search Engine Optimization specialist always finds a way to manipulate the system of algorithm but search engines always look for a way to maintain the essence of ranking. Conclusively, the future of good Search Engine Optimization techniques would focus more on what surfers want and less on how search engines can be manipulated.