CPC (Cost Per Click) or PPC (Pay Per Click) is an advertising program on Internet which come visitors traffic on website from search engine result page and networking sites by direct click. Many web search engines provides pay per click advertising services (Text and Banner Ads) like Google, Bing.com, Baidu.com, Yahoo!, Yandex etc.
Google Adwords : It is the name of Google PPC advertising program which offers services of the text advertising (on Google search result page and networking sites), banner advertising (on networking sites). It is the most popular PPC advertising program on whole world.It is the biggest network of the networking sites where Google ads run on millions websites in all over world.
Microsoft Bing Ads : It is also a popular PPC advertising program in whole world which shared approx 33% of the Internet ads in USA. Generally, it is famous for text advertising on Bing.com search engine result page. Published can run their ads on Yahoo! and Bing.com both together.
Yahoo! Advertising : Yahoo! and Bing.com Microsoft have joint PPC advertising pogrom on both search engines. Publisher can run ads on PPC on both search engines together from on account. Its PPC advertising program based on text which ads display on both search engines' SERP which is based on pay per click.
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