SEO or search engine optimization is a method to promote website on internet search engines. Search engine optimization is a process to get business keywords ranking on Google, Yahoo, Bing.com, Duckduckgo, Yendex and Baidu SERP (search engine result page). SEO is a long time process to promote website on SERP which promoter work regularly which includes has two method first on-page optimization and second off-page optimization.
On-Page Optimization: It is a process to do all promotion activities on website which includes the following work.
. Keywords Search and Analysis which includes business and brand keywords.
. Meta tags writing and add on whole website pages.
. Content optimization with targeted business keywords.
. H1, H2, H3, H4, H5 and H6 tags adding with promotion keywords.
. Website all pages loading time optimization to open quick without delay to user.
. Website images optimization with keywords and targeted keywords.
. Website navigation make as user friendly.
. Add search engines web master and analytic tool on website which includes Google, Bing.com and Yahoo.
. Robots.txt file optimization to promote website according.
. User friendly and search engine friendly both types site-maps add on website and many more activities.
Off-Page Optimization: all activities which do by promoters on third websites to search engine optimization purpose called SEO off-page optimization. In Off-page optimization has many activities like the following. Design and development website for hotel. SEO for hotel is good way to promote hotel website to book hotels.
. Relevant web directories submission activities.
. Articles submission on articles directories.
. Blogs or articles submission on Web 2.0 website like Blogger, Weebly, Wordpress Wix etc.
. Guest posting activities on third party sites by request.
. Power point (PPT) creation and submission to third party sites.
. Portable Document Format (PDF) creation and submission on third party sites.
. Video creation and posted on video websites like Youtube, Dailymotion, flickr.com, vimeo.com, rediff.com etc.
. SEO has many more process and activities to get business keywords ranking on top internet search engines to get desirable business from all over world.
App store optimization or ASO is a modern way to promotion of the smart mobile phone applications similar as SEO. Generally, smart mobile App development (applications) are two types famous in all over world which includes Android operating system mobile applications and smart iPhone mobile application. There are many app store on internet where are available different operation system mobile phones apps which are the following.
. App Store for iOS mobile application
. Google Play for Android mobile application
. Windows Store for Windows Phone mobile application
. BlackBerry World for BlackBerry mobile application
Now days are mobile application because mostly people of the world has smart mobile phone with internet and they check all activities on mobile phone. In markets are available different operation system mobile phones which includes BlackBerry, iOS, Windows and Android. In future mobile application may defeat website because mostly people open mobile app when will available mobile phone with 500 GB or 1 TB memory with affordable rate then mobile will more powerful.